Paul645 said
The Photographer formerly known as Sine Kwanon said
there are just 10 per pack instead of 12. They are probably just complying with an EU directive about selling in metric as opposed to imperial units! :(
No, they're more likely sneakily passing on raw materials costs in a way that they thought the public were too stupid to notice.
Manufacturers emblazon their products with 'NOW EVEN TASTIER' or 'NOW BETTER VALUE' or 'BIGGER PACK' type logos, but you never see 'LESS PRODUCT BUT STILL THE SAME PRICE' ones. Strange that.
"The boxes now weigh 4.3oz rather than 5.2oz, but McVitie's has reduced the recommended price from £1.15 to 99p.
Twin packs, which now have 20 cakes rather than 24, are now £1.89 rather than £2.19.
"These changes represent the same price per cake, however, pricing ultimately remains at the sole discretion of retailers," the firm said.
Tesco and Sainsbury were both selling a box of 10 for £1.
On online provider Ocado, the boxes were priced at £1.19.
A McVitie's spokesman added: "There is no change in the size, shape or weight of individual cakes in the McVitie's Jaffa Cake range."
That, of course, did not stop aficionados taking to Twitter to express their feelings about the "Jaffa quake"."