Boohoo advert banned by ASA for 'Sexualizing Women'

 

-sp●●n- said, 1645058642

Tarmoo said

Brands Boohoo, Pretty Little Things and Missguided have been in trouble with the ASA for a while now.

See https://medium.com/writing-in-the-media/is-online-clothing-advertising-too-sexualised-daad8783db09 back in Feb 2020.

These adverts are targetted at young women, who don't seem to be offended by them. They are targetted at the same demographic who watch Love Island.


Nothing wrong with Love Island, it is a very intellectual program posing important questions, such as 'if I cheat on my current boyfriend/girlfriend, can I get away with it?'.


KatePop said, 1645080965

SteveDMc in my world those are pants?

Edited by KatePop

Timmee said, 1645089594

A wave of puritanical authoritarianism envelopes the Western 'Democracies'. As Covid fades, offence-taking & virtue-signalling, become the more dangerous pandemics. Obedience, Conformity, & Safety are our new Holy Trinity. Anything can cause offence to the new gods. Therefore  anything can be 'cancelled' at a moment's notice. The things that are cancelled don't have to make sense - they are random things, context irrelevant, a slightly too small orange thong, a comedian's joke, a professor saying of a taboo word in a lecture, a children's fiction writer's use of the word 'woman'. Anything & Everything. Now all non-compliant things, thoughts, people, are plucked-out & sucked into the offence-taking whirlwind, & blown to pieces.

Later it's calm. Now we walk in lockstep as the 'Handmaids', looking neither left nor right, quiet lest we betray our deviant thoughts. We are SAFE at last.

Edited by Timmee

mph said, 1645089490

Timmee

I'm offended by that! I think I'll block you! ;)

Timmee said, 1645090015

mph said

Timmee

I'm offended by that! I think I'll block you! ;)


OUTRAGE here.

Tarmoo said, 1645090447

The Advertising Standards Authority (ASA) have rules about Sexualisation and Objectification of women .. see https://www.asa.org.uk/news/sexualised-imagery-in-fashion-ads.html

They seem to be particularly worried about 'fast fashion' brands.

However, the ASA seems to take a blind eye to haute couture brands like Dior which tend to use racy images to advertise their brands e.g.


mph said, 1645093236

Stu H said

Out there, in the real world, an advert like that could cost someone their job.

We live in our own world on here, and forget that many do not share our view.

Your second statement is indeed true - but thousands of adverts such as an M&S lingerie page would be NSFW on this site and could potentially get you into trouble in the workplace!

Richard Winn said, 1645093708

SteveDMc On a phone, it looks like a thong until you zoom in perhaps their screens are outdated too.

Terry V said, 1645094283

I'm offended by underwear but they take no notice me.  Soon we'll all be locked up for including people in our photographs.  The end is nigh!

Tarmoo said, 1645094527

mph said

Stu H said

Out there, in the real world, an advert like that could cost someone their job.

We live in our own world on here, and forget that many do not share our view.

Your second statement is indeed true - but thousands of adverts such as an M&S lingerie page would be NSFW on this site and could potentially get you into trouble in the workplace!


A lot or workplaces have rules about websites you can access using company computers and WIFI and have firewall rules to automatically block sites which are known to be 18+. For that reason, I started using 4G on my phone to access sites like PP when at the office. The cost of 4G data is not that much these days, so it is not a problem. Many workplaces don't allow people to access social media like Facebook on work computers either.

I work from home these days so I don't have any issues using my personal computers/phone accessing anything and I don't have anyone looking over my shoulder while I work apart from my wife occasionally.

Swimwear is not NSFW on PP, but lingerie is. So these bikini bottom photos would not automatically be NSFW on PP.

Edited by Tarmoo

Photowallah said, 1645094490

Timmee said

offence-taking & virtue-signalling, become the more dangerous pandemics.


They have been weaponised and are dragging Western civilisation into a new dark age.



Timmee said, 1645102032

Photowallah that's how it looks to me. 😥

Gothic Image said, 1645102927

Richard Winn said

SteveDMc On a phone, it looks like a thong until you zoom in perhaps their screens are outdated too.


;-)

Tricks of Six said, 1645102945

If you wear two tinfoil hats, it will give double the protection.