Mat @ Harkel

Harkel is a vibrant fashion brand, bringing something bold and exciting to your wardrobe.

Harkel was born out of a desire for something different and something fun. Despite the deluge of brands, and mountains of clothes on offer, we weren’t finding pieces that made us excited; clothes with that something special about them. Seeing the same old perennials in the stores year after year, brown for autumn, pastels for summer, we felt like there was something missing and a gap in the market. Harkel emerged to bring a new sense of fun and vitality into the mix!

We had always been admirers of vintage and retro clothing but didn’t want it to feel like dressing up. Taking elements of vintage style, but translating it in a much more wearable, accessible and modern way, we found a new direction. Harkel is certainly not a vintage brand, but we take inspiration from flattering classic shapes and details, then combine them with bespoke prints, rich colours and unexpected details for a very wearable look that is full of character and makes heads turn, for the multi-faceted woman of today.

We are inspired by and design for, girls and women who love the fun of fashion. Who aren’t interested in slavishly following trends but celebrate individuality. Who want to stand out in style, and are looking for unique and quirky looks to match their playful personalities.