activ8

I am a commercial photographer that mainly shoots for advertising and digital marketing pieces for my existing clients who are mainly automotive and high technology businesses. I have been a professional photographer since 2001 and my people to product shoot ratio is around 40:60. This is mainly client lead as I would far sooner be working with a talented model that shooting a piece of computer hardware.

Over the last few years I have been refining my style of photography as my portraiture was nice and well shot but basic and lacking in experimentation of what boundaries can be pushed. However I have been lucky enough to work with the likes of Joel Grimes and more recently John Farrar who have really opened my eyes in what can be achieved. However The current recession has made some of my clients cautious so for now a lot of the experimentation is either done on the back of a client shoot or in my own time.

I am always open to interesting ideas!