By JME Studios, 1734492938
Has anyone else caught this documentary on Loaded magazine on BBC iPlayer?
It covers from the launch of Loaded which, originally, was more centred on 1990's "Lad Culture" but then discusses how FHM effectively ate their lunch. It looks in particular at the infamous shot of Gail Porter that was projected onto the Houses of Parliament, the saturation of the market in the 2000's with Nuts & Zoo before remarking on how the entire genre, along with Page 3, quickly died off in 2015.
It's an interesting watch from our perspective and how attitudes have changed significantly in just a decade.
Lad Culture was a nineties thing for sure, but it explains how a lot of glamour modelling has suddenly gone out of fashion. The weeklies used to pull girls in off the street and they'd pose in lingerie in a nearby studio in a kind of "real girls" feature. There were plenty of willing volunteers back then; today I'd wager you'd struggle to find even one using that method!