There is only one way to sell photography, and that is to offer something people really want but can’t get elsewhere. People can always find nice portraits of dogs and kittens online for free, but it’s not their little dog or kitten—so people will always pay for that if they want it. Weddings can be photographed by guests these days, but a professional photographer will always deliver higher-quality images for the day, at a cost. Again, if people want it, they will pay for it.
Commercially, things are becoming a grey area. Most of the work now goes to agencies, specialist studios, or product photography workshops. But with AI on the scene, that is slowly starting to change. Catalogues no longer need name-brand models to showcase clothing, and many are adopting technologies where you hold your phone or tablet away from you, and it projects the garment onto you.
Photography will always have niche areas where those who are exceptional can make money, but those windows are definitely shrinking.
Indeed, even the SLR camera market has slowed dramatically, and most of the funding for advancing technology is being directed toward smartphones and tablets.
"I recently read about an American company working on bringing Harry Potter-style AI paintings to life, where you could have, say, your dog immortalized in a painting that actually moves like a living picture. That’s something no photographer could compete with.
Edited by ANDY00