By Chris Green, 1704648600
I bought two sandwiches and two drinks in a well-known high street coffee retailer yesterday and I absent-mindedly offered the cashier a £10 note. She rejected that and pointed out that I owed her £22.
So that slightly awkward moment got me thinking. We all know that prices have gone up over the last few years. The best measure of general price inflation, CPIH, has increased by 20% over the last 3 years. That means that a model charging £40 an hour 3 years ago needs to charge £50 an hour now just to buy the same basket of goods. And in most jobs more experience would be rewarded with a promotional increase as well, so that same model should probably be charging £55 or £60 an hour now.
However, I keep seeing casting calls from photographers offering models around £25 an hour. I've even seen one offering £15 an hour. I've also seen comments from other photographers saying things like they won't pay more than £30 an hour (for fashion). Many of us (photographers) have enjoyed massive pay rises over the last couple of years (for example, junior doctors are hoping to get 35%), State pensions are index-linked, savings rates are higher now than for many years, and the FTSE 100 is close to an all-time high. With that background, I'm struggling with the concept of £15 to £30 an hour for a professional service.
So is the model photography market in the UK broken somehow? I don't think it's just a matter of normal market forces (supply and demand etc). If a market breaks down, it creates problems for all participants.
Take the housing market, for example. I haven't looked up the exact figures, but I'd guess that 25 years ago the average house price was probably around 3 times the average salary and now it's probably 10 times. Yes, that's just a result of market forces, but it hinders the economy and society in a number of ways.
What worries me with model photography is that there seems to be a complete disconnect now between what a lot of photographers are willing to pay and what most models need in order to survive. This is in the context of models in Europe being paid something like 100 Euros an hour and US models charging over 100 Dollars an hour (I'm talking about fashion here). I know I can pay more if I want to, but aren't we risking a "talent drain" to overseas markets if all the best models move to other countries to make a living?
I'd be interested in others' views and, in particular, would welcome comments from models. I may have got all of this completely wrong, and please tell me if I have, but please keep comments polite and respectful.