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Boohoo advert banned by ASA for 'Sexualizing Women'

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-sp●●n-

By -sp●●n-, 1645007768

So this is the image which "is likely to cause offence":

Boohoo said the model was wearing the T-shirt with a bikini as part of their swimwear range. 

The ASA said it had received a complaint that the ad was offensive, harmful and irresponsible. 

The images pictured the model kneeling from rear-view, sitting on the floor with legs apart and lifting the T-shirt.

"For those reasons, we concluded that the ad objectified and sexualised women. It was therefore irresponsible and likely to cause serious offence," the ASA said.

(posted to general as it is related to modelling and what society finds acceptable)

Spiderplant22 said, 1645007932

I read somewhere, recently, that the next big decline of civilization won't come about from war or famine or disaster, but from society.

Seems likely.

Gothic Image said, 1645008037

I'm still trying to ascertain if this was the result of a single complaint to the ASA?

art65 said, 1645008425

I don't see how these pictures differ than thousands of others. Perhaps they should all be banned?

Malbon said, 1645009728

If anyone finds the banning of the ad offensive, harmful and irresposible they can easily make a complaint to the ASA.

https://www.asa.org.uk/

These people get their way simply because they actively put the pressure on organisations, and the more liberal majority do not bother to respond.

Malbon said, 1645009821

Sorry, incidentally if you look at the page it says there was only 1 complaint.

https://www.asa.org.uk/rulings/boohoo-com-uk-ltd-a21-1136109-boohoo-com-uk-ltd.html

BLA@K said, 1645010740

oh my god i gotta wash my eyes out with bleach this is so ordinary and everyday it hurts ....I never knew Mary Whitehouse was still alive this is a serious case of overkill ASA really are a bunch of @@@@@@@@@ censored and banned reply.

-sp●●n- said, 1645011015

News just in...Boohoo have dropped their offensive swimwear line and replaced with a more socially acceptable range:

Gothic Image said, 1645011147

-sp●●n- said

News just in...Boohoo have dropped their offensive swimwear line and replaced with a more socially acceptable range:



I'm just seeing a blank screen for that, which presumably solves the problem!

DivinelyDee said, 1645011192

-sp●●n- pissed my pants!🤣🤣

Orson Carter said, 1645011236

I suspect that Boohoo are probably disappointed. Of course the pics are sexual. Boohoo would have been aware of that. And I reckon they thought that a nice bit of controversy would be superb - and free - publicity for their product. But to get only one complaint?  That must have disappointed them. 

samthedog said, 1645011377

So much for the 'strength' of the silent majority.

-sp●●n- said, 1645011567

From the ASA report  "Two images in the ad showed a model wearing the T-shirt with only thong-style bikini bottoms and trainers"

To me they are normal bikini bottoms, not a thong style? also:

"In one of the images, the model was shown from the rear in a kneeling position and we noted that the T-shirt was folded under so that the bikini bottoms and the model’s buttocks and naked legs were visible and prominent. We considered that the image emphasised the model’s buttocks and legs rather than the product and that she was posed in a sexually suggestive way from behind, with her hand appearing to be tucked into the bikini bottoms at the front."

OMG naked legs are showing! 

GLR said, 1645013369

Gothic Image said

I'm still trying to ascertain if this was the result of a single complaint to the ASA?

Appears to be a single complaint..


The ASA said it had received a complaint that the ad was offensive, harmful and irresponsible.

https://www.bbc.co.uk/news/business-60386106

Personally much more offended, well not that the Boohoo images above are in ANY way offensive, by the girls tops that have "PORN *" or "Future WAG" printed on them, and the parents that buy them. That and the "throw-away" single-use fashion companies encourage. Too many issues WAY more important.


indemnity said, 1645013667

I would be more concerned about the Tango/Dorito tan look.

DarkerSide said, 1645013813

ASA described this as "two images in the ad showed a model wearing the T-shirt with only thong-style bikini bottoms and trainers;"

Not sure that would count as a thong for many PP users!

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