Madhur Shroff

Photography started with me as a hobby during college days.I worked for two years as

a computer engineer with ICIM for a period of 2 years  before deciding to take up photography as a profession.

I have not done any course in photography,nor assisted any photographer.

I experimented with photography & editorial features before setting up my own

studio in 1994.

I, basically, am an Advertising Photographer and I shoot a lot for various Ad. Agencies in India & I specialize in shooting people &fashion which comprises of  80% of my work. Apart from which I also shoot Cars, Interiors, Hotels, Aircrafts, Sets and other interesting jobs.

 

Mentioned below are a few names of  Advertising Agencies  I have worked  with  on various campaigns.

 

LOWE,     JWT,             O&M  .       REDIFFUSION DY&R.           FCB ULKA.          BATES,             SSC&B:LINTAS.            SAATCHI &SAATCHI.     INTERFACE.       INTERPUB,    FORTUNE.          [url removed]Y: BBDO.         EY&W.        QUADRANT.            MUDRA,        TRIBAL DDBO,            AMBIENCE.         TBWA .           NETWORK.    EVEREST INTEGRATED.      McCANN ERICKSON.      DENTSU

 

 

 

Some of the brands I have worked on are as mentioned below.

 

JETAIRWAYS.     SBI,      WIPRONET.     PEPSODENT.    COLGATE.       NIVEA, CLOSEUP.       LIPTON  TEA,         IDEA CELLULAR,       DUREX,         AT&T,       BHARTI AXA LIFE,             HDFC BANK,    AIG,   HAIR & CARE,         LAKME ELLE 18,            BPCL,              IDEA  CELLULAR,                SURF

RELIANCE COMMUNICATIONS,       BLACKBERRY,   LG CELLPHONES,

LG TV,             SHOPPER’S STOP,         TATA   INDICOM,            MILO,       WHEEL.         LG REFRIDGERATORS,   ICICI PRUDENTIAL,  TIMES OF INDIA,

NESCAFE,        DUESTCHE BANK,         IDBI,        CIPLA,      TATA TEA,  

ESSAR, ,      BPL,           CLUB MAHINDRA,       MAHINDRA TRACTORS,  SONY SET MAX,       SCHWARZKOPH HAIR COLOUR,     LUMINOUS,     OMAXE,      ROYAL CHALLENGE,               ANTIQUITY,          SRI LANKAN AIRLINES,                   SAMSUNG,           SONY ERICSON,            COLGATE

 

 

 

ACHIEVEMENTS:

 

CAMPAIGN SHOT FOR LEAD INDIA WITH    JWT   WON CANNES GRAND PRIX.

WON A PDN (NEWYORK)  AWARD FOR  A PHOTO ESSAY  JOB DONE WITH EYW, FOR SHARE MICRO FINANCE

WORK PUBLISHED IN LEADING  INTERNATIONAL BOOKS SUCH AS   LURZER’S  ARCHIVES,   GRAPHIS ANNUAL,   PDN ANNUAL,     WORLD BEST ADS,  TO NAME A FEW.

NUMEROUS INTERVIEWS AND WRITEUPS PUBLISHED ALONG WITH WORK IN PHOTOGRAPHY MAGAZINES SUCH AS  BETTER PHOTOGRAPHY, ASIAN PHOTOGRAPHY, SMART PHOTOGRAPHY, ETC.

 

 

CONDUCTED VARIOUS PHOTOGRAPHY WORKSHOPS  FOR KODAK, TIMES JOURNAL OF PHOTOGRAPHY, IN VARIOUS CITIES ACROSS INDIA .