NehmeZ said
I am certain Purple Port are losing a lot of user engagement by not having an app, and would like to see the percentage of users using a browser on a PC vs a mobile phone.
I know Russ has this figure readily available. From memory, the last figure he gave was something in the 50% to 60% range.
NehmeZ said
What you can do in an app:
- Offline access
- Push notifications
- Direct messaging with notifications
- Better UI/UX experience
- Advanced control and functionality like
- Offline access (again)
- Device integration like gps, camera
- Location
- Security
- Advanced features for image display and editing
(Numbered the list for easier reference by anyone else)
It's good to see someone actually list tangible benefits that a mobile app could bring. The primary downside has been given several times in the past (cost of development, cost of maintenance, across multiple platforms, and ensuring all new features get added in all places) and will almost certainly still outweigh these, but it's good to see them.
2. I've noted the push notifications before, and while there's apparently some way to make a web browser do it it's never been made easy. PP relies mostly on email notifications.
3. Again, email notifications are relied on for this. However, direct messaging on other apps (WhatsApp, Instagram, etc) is more immediate, and also allows for pictures to be shared really easily - the process for taking a photo, uploading it, getting the address where you've uploaded it, then sending it to another person on a mobile isn't simple on PP, and if it isn't simple then people will reach for a method which is.
4. I'm open to persuasion, but define "better" here.
5. What sort of advanced control?
The only ones you've omitted that I've ever thought of are
11. The full-screen view of landscape images, which is less than great (I raised that a couple of years ago here)
12. The rich text formatting is available on a desktop, and in a few places on a mobile, but needs to be rolled out across the board.
Even with that list, though, I think the best we'd ever realistically be able to hope for would be an app that sat beside the web site and worked in tandem with it.