What’s a reference really worth? On PP, is it for a two-hour shoot? Three? Half a day? If a photographer is regularly paying models on a weekly or monthly basis, taking decent but not outstanding images yet acting like a bit of a twat, would a model risk leaving a bad review and losing that steady income? On the flip side, if a model is great to shoot with but behaves like a diva or is unprofessional in other ways, would a photographer leave a bad review, knowing they probably won’t work together again—especially when models are in short supply? Bad reviews might also scare others off from working with you, fearing you'll ruin their perfect record.
I’d be much more inclined to believe a review from a TF shoot than a paid one, but paid shoots do bring more interest because they signal you're a paying client.
I’ve been on PP since the start, with one account or another, and I was on Purestorm before that. Some of the worst offenders, on both sides of the lens, had thousands of glowing references. At least models now have private Facebook groups where they can talk honestly about photographers and share real reviews with each other.
And of course, people can have petty fallouts and leave bad reviews that aren’t even about the shoot itself. I’ve seen people wanting to remove good reviews years later just because they’re no longer friends—ridiculous, right?
Most people on this site have already decided whether they want to work with you long before they even check your references. Your images and profile notes usually give a far more accurate impression than the references ever will.
The most important thing is to keep safety at the forefront—always let someone know where you’re going and arrange to check in after the shoot. Safety is No. 1. And try not to be a twat on shoots. Sure, you might get a glowing review that you’ve essentially paid for, but on private pages, they’re likely telling everyone the real, unfiltered version.
And finally, it’s the quality that counts, not the quantity. Your portfolio tells the truth; the references just back it up