A long time ago I did a photography qualification and a lecturer said to me that photography was 50% pointing the camera at something worth looking at. I've always agreed with that so I think In would say subject matter is the most important aspect. On this site that normally means the model and sometimes the mua the photographer chooses to work with.
I'm going to go with 25% lighting and 25% editing as well. I can't choose between them.
Opinions?
I think lighting is the key ingredient once lighting is sorted the rest is less editing get it as good as you can (note to me) then edit as little as possible
If you get the first two wrong the editing won't help you. Get the first two right the editing is likely most important.
I'd go with you - there's no point in taking a brilliantly lit and edited photo of a boring subject.
For the photography I most appreciate and enjoy viewing today, subject / concept / content are absolute king. Lighting can enhance or complement this to a degree, but in many instances, flat / soft / diffuse is the answer. Editing is barely a factor at all.
